Salma Hayek’s Benefit Cosmetics Mascara Is $29 at Nordstrom

According to Salma Hayek, makeup is not just for your face — it’s also for your hair. 

In her recent Vogue Beauty Secrets tutorial, Hayek divulged that not dyeing her hair doesn’t stop her from reducing the appearance of gray hairs. Instead, she relies on a tube of Benefit Cosmetics Roller Lash Mascara.

“If you choose not to dye your hair and you have the white like I do… I use mascara,” Hayak shared as she brushed the mascara through her tresses. “[The mascara] keeps [the gray hairs] out of your face.”

It’s ingenuity at its finest! Currently $29 at Nordstrom, we’re incredibly intrigued by the multi-use power of this mascara that Hayek swears by. 

Benefit Cosmetics Roller Lash Mascara

According to Hayek, her sole focus when it comes to makeup these days is that it’s “practical and fast.” And what’s more practical than a mascara you can use on your eyelashes and your hairline?

If you want to follow her method, swipe the mascara through areas on your head you’d like to be darker. This beauty hack works particularly well with this mascara because of its long-wearing formula, which the brand says holds for 12 hours and is resistant to tears, sweat, and humidity. We also love that it’s formulated with provitamin B5 and serine, which provide a conditioning effect. One reviewer said that it “washes off easily,” too. 

If you’re planning on also using the product on your lashes, you should know that it takes inspiration from old-school hair rollers — a.k.a. the intended final product is a voluminous curl. This is done via the hook-and-roll-style brush, which uses tiny hooks to catch each lash. “It builds, separates, lengthens, and doesn’t smudge,” wrote another customer who’s been using the mascara for years. 

Whether you’re using it for your gray hair, your eyelashes, or both, the Benefit Cosmetics Roller Lash Mascara is well worth putting in your cart. Need some extra convincing? “You have to change your makeup and beauty routine as you get older,” Hayek said. “It’s good to be adventurous and creative.”

Keep reading for more products at Nordstrom that Hayek uses in her beauty routine.

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