Storm Reid Reveals the Fragrance That Makes Her Feel ‘Empowered’ (Exclusive)
NEED TO KNOW
- Storm Reid stars in a Coach campaign introducing Coach Gold, a new fragrance under the label’s signature women’s line
- The actress became a brand ambassador in September 2024 after wearing a custom Coach look to that year’s Met Gala
- In an exclusive interview with PEOPLE, Reid talks about her fragrance routine and her personal style
Anyone familiar with Storm Reid‘s style game knows that making a glam entrance comes second nature to her. What makes her confident? A bold fragrance.
The Last of Us star tells PEOPLE that, growing up, she made a promise to herself: “When I get old enough, I have to make sure my perfume collection is like my mom’s.” (And she lovingly refers to her as a “fragrance girly”). Now that she’s 21, the actress is proud to say she’s curated a “pretty good” assortment.
And what’s really taken her stash to the next level is Coach Gold.
Ben Rosser
Part gourmand, part fruity and 100 percent luxe, the global fashion house’s latest fragrance was created by master perfumer Louise Turner, who formulated the scent with notes of warm vanilla, almond blossom accord, amber, apple accord and spicy pink peppercorn to inspire wearers to feel unapologetically themselves.
Reid has been wearing Coach Gold around for some time now (the fragrance officially hits stores and will launch with three sizes this June on coach.com, macys.com and ulta.com) and she can confirm: when she has it on, she’s going to get that “you smell good” compliment.
“Gold is sexy, it’s head-turning. You know when you put it on, somebody’s going to ask about it,” Reid tells PEOPLE, adding that she loves to channel that “empowered” feeling through the fragrance everywhere she goes.
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“I’m a girl that likes to smell good all the time, so we can be going to the grocery store and I’m going to be putting on Gold, or we could be going to a party or a premiere. It’s really fit for any occasion.”
Not to mention it looks good on a vanity too in its sleek gold bottle accessorized with Coach’s signature “C” charm (an ode to the brand’s iconic handbags),
To mark Coach Gold’s debut, Reid stars in a campaign directed by Coach creative director Stuart Vevers and shot by Cass Bird. Reid recalls having the “best time in the streets of New York,” the house’s home base. “We’re there to work, but we’re also there to have a good time.”
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Reid became a brand ambassador for Coach in September 2024, though their partnership began in 2018 when Vevers — or “Mr. Stuart” in Reid’s words — made her a custom look for the Wrinkle of Time premiere. The two then went on to collaborate on a gown for Reid’s second appearance at the Met Gala in 2024.
Ben Rosser
Coach is now seeing Reid through a new era of her style, one that she says reflects her “rapidly changing, whirlwind” life (the Emmy nominee graduated from the University of Southern California School of Dramatic Arts in May and is working on “exciting things” that she teases but can’t spill the details of yet).
“I always like to be comfortable, first and foremost. But I think [my style] looks different day to day. I might want to wear all black and just be chill and lowkey or adding pops of color. It’s just what fits in my world.”
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